"Reach for a Lucky instead of a sweet" was a marketing campaign carried by Lucky Strike to make people aware of the fact that smoking can be correlated to weight loss.This is where the initial tagline comes - "It's toasted". This was the first brand to focus on the difference between sun-dried tobacco and toasted tobacco.He Pingping, the smallest man in the world, appears in the 2007 Lucky Strike advertisement campaign.Between 19, this brand became so popular that asking for a "pack of luckies" at a store would actually mean asking for cigarettes.It is said that some Lucky Strike packs have marijuana joints in them.The logo today is almost identical to the original logo.
When they found gold, they used to say they had a lucky strike. Due to the fact that most people looking for gold in these days used precarious methods, in most cases finding gold was directly related to luck. The real reference behind the name of this brand should be related to American, the 19th century specifically, to the Golden Rush.Here are the most interesting facts / myths / stories about this brand. Every brand has its own history however, history often brings specific interesting facts related to its object and Lucky Strike is no exception from this rule.
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